Customer focused quality, by Roymaplast®.
Roymaplast®'s focus on customer satisfaction is the best-founded practice in organizations today to achieve competitive advantage (ability to achieve market superiority).
Total Quality Management (TQM) teaches that understanding and meeting customer needs and expectations is the best and only thing that ultimately leads to business success.
A strong competitive advantage is characterized by the fact that Roymaplast is driven by the wishes and needs of its customers. Under the term customer, Roymaplast encompasses not only its end customers, i.e. those who directly receive the service or purchase the products, but should be extended to include employees, shareholders, society, etc.
Any organization has 4 key goals:
- Satisfy your customers.
- Achieve a higher degree of satisfaction than its competitors.
- Retain your customers for as long as possible.
- Gain market share.
To achieve these goals, Roymaplast gives more and more value to its customers. To this end, all the organization's activities, on the one hand, focus on market signals and, on the other hand, all Roymaplast personnel work on compliance with the standards defined for the processes and on improvement.
The best way to satisfy customers is to deliver a high quality product at the right price and at the right time. To achieve this, the product or service must be designed to meet the customer's needs, manufactured correctly (zero defects), and done in the shortest time and with the least use of resources.
Read ROYMAPLAST® QUALITY POLICY Customer focused quality